I’ve actually gone the custom route myself, and it made a noticeable difference in how people perceive my space. If you’re considering it, I’d suggest checking out https://oasisneonsigns.co.uk/.
They offer a lot of flexibility in design, so you can really match your branding—logos, slogans, or even something more creative. From what I’ve seen, their LED neon signs are energy-efficient and durable, which matters if you plan to keep them on for long hours.
What stood out to me was the balance between quality and price—it didn’t feel like a compromise. If storefront visibility is your goal, a well-designed neon sign can definitely help you stand out, especially at night or in busy areas.